American Society Of Composers, Authors, and Publishers (ASCAP)

American Society Of Composers, Authors, and Publishers (ASCAP) Creates a Holistic View of all IT Work to Better Demonstrate IT Value

Company Overview

ASCAP is the world’s largest Performance Rights Organization representing the licensing and royalty distribution of 10 million musical works for more than a half million songwriting and music publisher members.

ASCAP’s IT group focuses on supporting the Infrastructure and core Business Systems that license the public performance right to users of music, manage the copyright and entitled party pictures of musical works, ingest and match performance information from TV and Cable Networks, terrestrial and internet radio stations and general licensees, and ultimately performs the calculation and distribution of royalty payments.

Within ASCAP’s IT group the Project Management Office (PMO) provides methodology and support to ASCAP’s Infrastructure, Network Services, and Client Services Teams, as well as, eight Application Development teams. In total the PMO supports close to 90 resources. In addition, the PMO manages ASCAP’s Change and Release Management processes, and ensures that all work is aligned with ASCAP’s IT Governance practice.

Business Opportunity: ASCAP’s IT leadership team saw an opportunity to
better demonstrate the value and benefits of IT Services to their non-IT
business constituents.

To help promote and demonstrate IT value to non-IT constituents, ASCAP saw
opportunities for improvement in the following areas:

    • Process to better evaluate and prioritize new project requests and reject requests wherethe cost of implementing the requested work outweighed the benefits.
    • Improved visibility into the work being completed and better understanding its associated costs.
    • Differentiate new system feature development work from production support activities.

ASCAP decided that in order to start measuring value, they first needed to feel confident about accurately measuring costs. Thus ASCAP began investigating project portfolio management (PPM) solutions.

Solution: Adoption of a cloud-based PPM Solution to standardize how project
information was managed and measured

With a new IT leadership team in place, ASCAP initiated an evaluation of leading PPM solutions utilizing Gartner’s Cloud Based PPM Magic Quadrant as a guide. After completing a comprehensive evaluation of the leading PPM tools on the market, the PMO team selected Innotas because they felt it was robust and scalable enough to support ASCAP as it evolved into an organization that embraced both Agile and PPM methodologies. Ultimately the ASCAP team narrowed their requirements down to three functional areas:

  • Reporting and dashboard capabilities to provide ASCAP with up-to-date reports to quickly and accurately understand actual project costs.
  • Integration with Microsoft Team Foundation Server (TFS) to facilitate reporting of application development work and activities being executed.
  • Integration with FrontRange Heat to seamlessly pass work requests into Innotas for consolidation and prioritization.

Results: Governance process now helps ASCAP ensure that all work is well
aligned with strategic objectives and can be reported on in a standardized and
consolidated manner

    After completing the Innotas implementation, ASCAP has improved visibility into what work is being completed holistically across the IT organization. Some of the other benefits ASCAP has received from Innotas include:

  • The ability to track project spend resulting in more accurate measurement and reporting against approved budgets for major projects and enhancements.
  • Integration with FrontRange Heat and Microsoft TFS create a fluid process for taking change requests through proper governance, then pushing those items into TFS to be executed, with all updates flowing into Innotas for consolidated portfolio reporting.
  • Development of a top down report and dashboard framework that begins with an entire view of the IT organization and goes down through the business units to the individual teams—resulting in facilitated communication across the organization and enabling leadership to easily access relevant project information.

Through all, our engagement manager was with us to help with design, ensure that everyone understood capabilities, and liaise with Innotas professional services as necessary.

Christine Trumbour
PMO Manager
American Society Of Composers, Authors, and Publishers (ASCAP)

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